GBC.AI "Guardians of the Blockchain" campaign

Project overview

Blockchain innovators GBC.AI wanted to market their AI-integrated security products on a very short turnaround.

We expanded the client’s brand identity with a campaign of science-fiction comics that featured protagonists using GBC.AI products to solve problems on the blockchain.

The campaign was a huge success: pivotal in boosting brand awareness, securing VC investment, and increasing community engagement across all platforms.

A serialised structure allowed us to target multiple key audiences, whilst a staggered release schedule allowed a sustained campaign that achieved longer term engagement through a more gradual building out of the GBC.AI universe.

The brief

GBC.AI work with cutting-edge technology targeted at both business and retail clients. A creative solution was needed to develop a cohesive marketing solution that could speak to multiple audiences whilst still retaining a clear through line.

We proposed a series of three science-fiction comics, allowing us to target each audience separately within a wider "GBC.AI universe". The science-fiction theme conveyed the cutting-edge nature of the technology whilst remaining playful and allowing us to reinvent some of the clichés of blockchain.