The client agreed that the bold character of Ripsnorter coffees should be reflected in a distinctive and confident style.
The visual identity we developed for Ripsnorter is influenced by "golden-era" comics. It's typified by swirling ink textures, hand-drawn typography, and punchy bright colours. Together these elements come together to form a vocabulary that allows for rich storytelling, whilst importantly maintaining a strong visual impact on the shelf.
The chunky lettering of the logo embodies the playful and approachable tone of the brand. This is reinforced in collateral through the use of comic-style word balloons and informal, comic-dialogue style copy.
Standard retail coffee is typically sold in box bottom bags. To emphasize the distinctive, mischievous character of Ripsnorter coffees, we designed colourful stickers to be placed on the front of ice cream tubs, to make the experience of opening the coffee tub a moment of fun for the consumer. The colour and type for each sticker is influenced by the character of the coffee's country of origin.